GRN

How GRN generated over 800 applicants in 12 months

A focus on health.
A passion for people.

GRN is growing constantly and needs to fill every possible position that helps medical practices thrive, including administrative staff, trainees, registered nurses, and specialist physicians.

ESTABLISHED:​

2006

company size

3000+ employees

INDUSTRY

Healthcare

Location

Schwetzingen, Sinsheim, Weinheim, Eberbach

Facilities

4 clinics with attached pharmacies, 3 geriatic rehabilitation clinics, 2 medical care centers, 1 senior center, 2 care centers

Webseite

A focus on health.
A passion for people.

GRN is growing constantly and needs to fill every possible position that helps medical practices thrive, including administrative staff, trainees, registered nurses, and specialist physicians.

Established:
Company Size:
Industry:
Location:
Facilities:
Website:

The Challenges

High demand for skilled workers & attracting fresh applicants

“Overall, we look for more than 1,200 candidates a year across our facilities, in a range of healthcare fields. To meet this demand, we need to position ourselves as a desirable employer in the market, have a permanent presence, and reach candidates through the right media.” — GRN.

Gaining points with applicants & maximizing the hiring budget

“We need to communicate the right points online to score with candidates and stand out from the competition. Personally, it was important to me to have visibility into how the chosen media were performing; were they delivering applicants. This is the best way to optimize our recruiting budget, to see what works and which media we can forget.” — GRN.

More data for more convincing applicant journeys

“It’s important for us to see at which touchpoints we need to further optimize our campaigns. Before working with VONQ we lacked the relevant data to measure and analyze key performance indicators.” — GRN. 

The Solutions

Data-driven media recommendations with Job Marketing

Based on relevant candidate profile information, the VONQ platform algorithm recommends the media best for each target audience.

Access to a wider & more diverse candidate pool to increase quality

VONQ has the largest media portfolio worldwide with more than 2500 channels, covering popular job boards, niche websites, social media channels and search engines advertising as well as online communities and hubs. “VONQ’s data-driven approach helps us choose the right mix of job boards, niche websites and social channels - whatever position we need to fill.” explains GRN.

Improving job descriptions and putting the candidates’ view first in job ads

“VONQ takes time for us. The interviews and consultations are always hands-on. Our requests are always responded to immediately. VONQ expert consultants also support us in optimizing the text and creation of job ads to attract the right candidates for the right positions. ” — GRN.

Transparent performance data with Campaign Performance

GRN uses the Campaign Performance report in Job Marketing to quickly and easily identify which media is most effective as well as tracking applicant behavior— all in a single, easy-to-use dashboard.

GRN

“VONQ’s recruitment marketing expertise and insider tips help us understand which job profiles are best reached via social media and when we should more likely rely on popular job boards. As a result, we significantly shortened our time-to-hire.”

Data tells the story of the applicant journey

GRN’s campaign results in numbers

Counteracting the shortage of skilled workers: reaching passive candidates

Email marketing to create awareness

Beyond outbound job marketing, GRN also leverages email marketing to grab the attention of passive candidates. Depending on open positions, around 200 potential candidates are informed by email about new job openings.

From 191 recipients of the email about an available Accounts Receivable position, 111 people opened the email, which corresponds to an excellent 58% open rate.

A further 112 people were emailed about a vacancy for a Strategic Procurement position. This campaign resulted in an open rate of 62%.

Making a lasting impression with social media

Social media is key for any recruitment campaign. That’s why VONQ’s experts customize content and imagery to GRN’s target audiences. This social media ad for Senior Physician achieved 34,967 impressions and 221 clicks.

Top 3 performing media

Overall recruitment marketing performance 2020

In 2020, GRN used 314 channels to reach the relevant target groups for their open positions. The result was over 66,000 clicks to the published job descriptions, leading to 800 applicants in just one year.

62%

email open rate

34.9k

ad impressions

66k

total clicks

800

applicants in 1 year

The Case Study at a glance

Download here a compact overview of the case study as a PDF file.

Save time and money with VONQ!

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It doesn’t matter if you are looking for 30, 300 or even 30,000 candidates. We can help.
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