From reactive campaigns to always-on recruitment marketing that delivers measurable results. By shifting from ad hoc recruitment campaigns to a data-driven, always-on approach with VONQ, Albert Heijn e-Commerce tripled weekly engagements, improved campaign effectiveness and gained the flexibility to respond to changing recruitment needs across locations.
With a growing e-commerce business and increasing demand for delivery drivers, Albert Heijn needed a more effective way to attract candidates across different locations.Previously, delivery drivers were recruited through temporary employment agencies. As the business grew, Albert Heijn decided to hire more drivers directly. However, increasing recruitment needs and a tight labor market meant that organic recruitment alone was no longer sufficient.
Recruitment marketing was largely reactive, with ad hoc campaigns launched to address immediate hiring needs. This approach made it difficult to respond effectively to driver shortages in certain locations. Albert Heijn needed a more flexible, targeted and measurable approach that could keep its employer brand visible while adapting to changing recruitment demands.
Together with VONQ, Albert Heijn moved from isolated, ad hoc campaigns to a structured recruitment marketing strategy based on hiring forecasts and continuous optimization.
The approach combines an always-on employer branding campaign with targeted recruitment advertising across search, social media and programmatic job advertising. While continuous employer visibility builds awareness, targeted campaigns focus on specific audiences and locations where hiring demand is highest.
Using VONQ’s real-time dashboard, Albert Heijn can monitor campaign performance through to completed applications, compare channels and optimize the media mix. Campaign investment is adjusted according to local recruitment needs, with greater advertising efforts directed towards locations facing the highest demand.
This connected approach helps Albert Heijn respond more flexibly to changing recruitment priorities while improving the effectiveness of its campaigns.
By adjusting its recruitment marketing strategy and focusing advertising efforts on locations with the highest demand, Albert Heijn e-Commerce achieved a threefold increase in weekly engagements.
Through continuous monitoring, evaluation and optimization of campaigns and media channels, recruitment targets were met and exceeded.
Beyond individual campaign results, the partnership contributed to a more data-driven and efficient recruitment approach. Insights from campaigns across different target groups help improve overall campaign quality, while the combination of employer branding and targeted recruitment campaigns creates a stronger overall impact.
EQO brings together specialist AI agents that screen, engage, and respond — creating more efficient, personalised, and reliable interactions across channels.
Screen and engage users continuously, reducing drop-offs and administrative burden.
Deliver clear, unbiased evaluations and actionable outcomes.
Integrate seamlessly with existing systems to support measurable results.
Explore EQO here →
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