EQO | 3 · ATTRACT

Build the employer brand that fills the pipeline.

EQO Attract runs always-on employer brand campaigns and AI-generated social recruiting creative · while programmatic advertising and CPA+ make sure every pound of spend is tied to a qualified applicant.

Six ways EQO Attract turns brand into pipeline.

Employer brand campaigns and AI-generated social recruiting creative · video and image · built and shipped from one workflow.
01 · EMPLOYER BRANDING

Always-On Brand Campaigns

Expert-led employer branding and recruitment marketing campaigns that build awareness and attract talent before they're actively looking. Reinforces your brand at every touchpoint across the distribution network · not just on your careers page.

02 · AI SOCIAL CREATIVE g

Generative Video and Image Ads

AI generates social recruiting creative · video and image · built and shipped from one workflow. Role-specific content for LinkedIn, Meta, TikTok, and Instagram, optimised for each platform's format and audience.

03 · PROGRAMMATIC ADVERTISING

Precision Targeting, Pay on Performance

Rule-based, automated job advertising that targets the right candidates on the channels where they are. Budget shifts dynamically to best-performing placements. Pay per click (CPC) or per screened applicant (CPA+). Set budget caps. Track ROI live.

04 · CPA+ · COST PER APPLICANT+

The World's First Agentic CPA Hiring Model

Pay a fixed price per AI-screened applicant. EQO delivers vetted, pre-screened candidates directly into your ATS. Powered by LinkedIn AI distribution, in partnership with Employ. Predictable cost. Zero waste. Only pay for candidates who pass AI screening.

05 · DATA-DRIVEN CHANNEL OPTIMISATION

Attract Agents Monitor Performance Automatically

EQO Attract agents monitor channel performance, reallocate budget, and flag underperforming placements · without human intervention. Real-time insights: views, clicks, applications, cost-effectiveness.

06 · TARGETED DISTRIBUTION

Reach Niche and Volume Pools

→ Whether you're hiring for a specialist role or filling 500 positions, EQO Attract reaches both · niche professional communities, social platforms, and high-volume job aggregators · from the same workflow.

0+

CHANNELS IN THE ATTRACT NETWORK

Pay on Performance

CPC AND CPA+ MODELS

Precise

TARGETING BY ROLE & MARKET

Real-Time

BUDGET OPTIMISATION

Stop guessing where your candidates are.
EQO Attract finds them.

THE PLATFORM LAYER

Attraction is not a campaign. It is a continuous pipeline.

EQO Attract is the only platform that combines employer branding, social creative, programmatic advertising, and outcome-based CPA+ in a single workflow · all drawing from the same candidate data, the same job data, and the same ATS integration.

 

CPA+ changes the commercial model entirely: instead of buying ad impressions or clicks and hoping for applicants, you buy a screened applicant. EQO runs the distribution, the programmatic optimisation, and the AI screening · and you pay when a qualified candidate lands in your ATS.

 

The attraction stage feeds directly into EQO Screen · so every candidate who responds, regardless of channel, enters the same screening workflow automatically.

EQO capability EQO Distribution
Implemented through HAPI

Hiring API makes EQO available inside existing platforms.

Embedded in
ATS
HCM
CRM

One platform. Six stages.
Your workflow.

EQO works as one connected talent attraction platform — or as individual modules that fit into your existing setup. Explore each stage and see how the workflow connects from job description to shortlist.

Reach Top Talent.
Smarter. Faster.

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