📍DW Digitaal 2026 🗓️ 28 April 🇳🇱 Dutch
Discover how one of the Netherlands’ most recognisable brands, Albert Heijn, moved from reactive hiring campaigns to a continuous, data-driven recruitment strategy that delivers real results.
Most organisations still treat recruitment marketing like a switch:on when hiring spikes, off when budgets tighten. But hiring demand doesn’t behave that neatly. The result is inconsistent visibility, inefficient spend, and unpredictable applicant flow.
In a conversation hosted by Digital Werven, Joelle Vlijm from Albert Heijn and VONQ’s own, Nanine de Koning discussed what happens when you move beyond reactive campaigns and start building a recruitment system that performs continuously, guided by real data, informed decisions, and measurable outcomes.
A new evolution in hiring is rising – powered by AI, built to bring speed, empathy, and intelligence back to the hiring experience. This isn’t just another update. It’s a transformation.
Be ready for what’s next.
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