For years, recruitment advertising has relied on cost-per-click (CPC) models, but people don’t hire clicks.
In this market, especially for technical and competitive roles, CPC is becoming increasingly inefficient: budgets disappear as conversion rates decline. Recruiters are stuck spending hours filtering incomplete or irrelevant applications.
Simply put, CPC pays for interest, not results.
That’s why we launched the CPA+ Global Network.
Instead of paying for clicks, employers now pay a flat fee per completed, pre-screened applicant, delivered directly into their ATS.
Through VONQ’s network of trusted publishers and our AI agents working behind the scenes, every application is complete, eligible, and supported by an AI-generated dossier.
Saving money AND time.
CPA+ vs CPC: The Reality Check Every Hiring Team Needs:
| CPA+ global network campaign | Traditional CPC campaign | |
|---|---|---|
|
What you pay for |
Completed, pre-screened, AI-enhanced applicants |
Clicks and traffic: regardless of outcome |
|
Conversion Efficiency |
Every application you pay for is ready for review |
~100 clicks → ~10 completed applications (low CVR) |
|
Candidate Quality |
Verified for location, eligibility, completeness + AI-generated summary |
Uncertain: many incomplete, irrelevant, or ineligible applicants |
|
Recruiter Workload |
Low – recruiters start with qualified candidates |
High – manual filtering, chasing missing information |
|
Reach & Distribution |
One campaign distributed across VONQ’s global job board network |
Requires separate CPC campaigns across multiple job boards |
|
Budget Predictability |
Fixed price per applicant → predictable, controllable budget |
Unpredictable — costs rise with traffic; no guarantee of applicants |
|
Candidate Journey |
Streamlined and guided by VONQ’s AI Agents |
Often long, repetitive, and fragmented across platforms |
The difference is immediate. Where CPC might drive 100 clicks to produce only 10 completed applications, many of which still require screening, CPA+ ensures that every applicant you pay for is ready for review.
Early adopters of CPA+ see up to 42% lower campaign costs and a significantly stronger signal-to-noise ratio in their pipeline. Recruiters spend less time qualifying candidates and more time speaking to the right ones.
Client adoption reflects this performance: 36% of our clients return to run additional CPA+ campaigns, with more than 150 campaigns launched so far.
The feedback from customers mirrors these results. As one hiring team shared:
“CPA+ gives us the perfect balance between automating huge workloads and improving candidate experience.”
The combination of AI-screened applications, transparent scoring, and structured dossiers gives recruiters the kind of decision-ready insights that traditional CPC funnels simply can’t provide.
Just as importantly, CPA+ eliminates financial risk. If a campaign delivers fewer applicants than expected, we automatically apply a pro-rated refund. Your budget becomes predictable, controllable, and tied only to the outcomes that matter, which means pre-screened and vetted candidates, not website visitors.
With the launch of CPA+ Global Network, we’re moving recruitment advertising toward what it should have been all along: a results-based model that rewards quality, efficiency, and real outcomes. It’s a new standard for performance hiring, and we’re proud to bring it to market.
