Programmatic advertising & when to use it

What is programmatic advertising?

Programmatic advertising, also known as programmatic recruitment marketing, is the automated buying and selling of digital ad space. It is a data-driven method that enables advertisers, through algorithmic software, to buy and place digital ads in a matter of milliseconds.

6 benefits of programmatic advertising

Scalable spending and reduced costs

Programmatic ads leave flexibility for you to see how much is spent on ad campaigns. You can put a monetary ceiling on your campaigns to better predict and manage your budget.

Transparency & control

Programmatic advertising allows marketers to see each site where their ads are displayed, the type of audience seeing their ads, and their return on investment.

Larger reach

Programmatic recruitment marketing helps you maximize your target reach. Thanks to the vast amount of websites and ad space, programmatic advertising marketers have the opportunity to reach a broad and diverse audience.

Real-time data

With this type of digital advertising, marketers have access to data in seconds, as the ads themselves are conducted through the application and analysis of data in real-time.

Higher ROI

Because of the level of costs and management freedom you get from programmatic ads, the impact on your campaign’s ROI can be more advantageous. It allows for budgets to be used more effectively.

Greater efficiency

Having access to the campaign’s data in real-time and being able to adapt and modify where necessary can significantly improve the overall efficiency of your campaign.

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