The bank for a changing world
BNP Paribas is the leading bank in the European Union and a major player in international banking. It has more than 193,000 employees in 65 countries, including nearly 148,000 in Europe. In Germany, the BNP Paribas Group has been active since 1947 and has successfully positioned itself in the market with twelve business units. Private, corporate, and institutional clients are served by around 6,000 employees nationwide in all relevant economic regions.
The company has a regular need for diverse talent. With VONQ as a strategic partner, BNP Paribas has been reaching the right candidates for all vacancies in a targeted manner and in the shortest possible time since 2019.
Increase online presence and reach the desired target audience
BNP Paribas is constantly evolving. This means more and more new jobs are being created internally, which need to be filled with suitable candidates, not only from banking and finance. “In principle, we only advertise our jobs online. Time is an important factor for us here. That’s why we were looking for a solution that would allow us to speed up the job posting process, increase the efficiency of ad placement, and increase the reach and visibility of our ads to the desired target audience.”- Sina Drescher, Recruiter & HR Marketing Specialist at BNP Paribas.
Central coordination and control of recruiting processes
In the past, each HR team had posted job ads singularly and bought media individually. However, requesting and ordering job ads from each vendor was not only time-consuming but also made it difficult to monitor and evaluate media performance.
To optimize this strategy, BNP Paribas needed a solution to centrally coordinate all recruiting activities and manage media buying through one system.
“We wanted to consolidate recruiting activities even further. The best way to do that is if the recruiting units can access a common system that not only simplifies the posting of ads but also the buying of media, thereby reducing our expenses.” – Marc Stammer, Head of Recruiting, Internal Mobility & HR Marketing Germany & Austria
Success control and optimization
‘Post and pray’ has long been outdated in the recruitment industry. Only with transparent insights into the performance per medium is it possible for BNP Paribas to measure the success of advertisements transparently measurable and to draw logical conclusions for further advertisements. Therefore, the company was looking for an analytics solution that would make it possible to monitor media performance and optimize the process in this regard, reducing costs and time.
Performance insights in the Performance Dashboard:
intuitive, transparent, and in real time
For the position of Business Intelligence Developer (m/f/d), the company also achieved 192 clicks to the job ad, with 109 clicks generated via Talent.com alone.
Using a mix of social media, Google, and job boards, BNP Paribas received 194 clicks to the job ad on its careers page for the position of Sales Manager (m/f/d) Claas Financial Services.
1.227 campaigns booked in one year
The successes from 2021 at a glance